Dipl.-Kfm. Christian Hogertz

He was brought up in the family retail business, where the concepts of customer care orientation and improvement were instilled at an early age; it was natural that he would pursue these as a career.

He studied business administration at the University of Cologne, focusing primarily on marketing and market research, trade marketing and management psychology. He specialized in strategic marketing for producers of consumer goods, and political challenges in retail marketing. He wrote his diploma thesis on “Encouragement of selling as a strategic tool for branded consumer goods” under the guidance of Prof. Dr. Richard Köhler.

Even while studying, he was already looking for further intensive contact with the economic sector additional to his placements (e.g. at an American auto manufacturer in Cologne), so he broadened his horizons by working as a trainer at a restaurant chain.

After completing his studies he looked for challenges in the events management sector and worked for the world’s most famous ice revue for two years, where he was responsible for PR and Promotion. During tours he was responsible not only for social duties at the guest venue, including acting as spokesperson, but also for general organisational management.

After this, he entered the direct marketing sector and took over leadership of the in-house pre- and after-sales customer care call centre of a famous automotive manufacturer. As his team grew from nearly 10 to 50 employees, he assumed the representative leadership position of that call centre with responsibility for about 300 call centre agents. In addition, he took on sole company-wide responsibility for quality management. He realised his vision of an all-embracing strategic quality assurance system by introducing, implementing and promoting ISO 9001.

Out of this he developed the vision of comcheck in the summer of 2001. A free, external service provider for first-class quality assurance for customer contact.